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Challenge
Our client sought a fresh brand approach to align with their evolving values and resonate with a modern, younger audience.
In response to evolving trends in the publishing world and a desire to captivate a younger readership, our client saw the need for a complete refresh of their brand. With a focus on staying current, reflecting contemporary values, and authentically engaging a dynamic audience, the redesign embraced a comprehensive approach—transforming everything from the visual identity and editorial voice to the overall reading experience
Goal
We conducted in-depth market research, refined their editorial vision, and crafted a fresh design that perfectly reflects their unique identity.
With valuable insights in hand, we carefully refined their editorial message to ensure authenticity and impact. Beyond the content, we embarked on a creative journey, designing a fresh visual identity that captures the essence of their brand. This cohesive approach—blending thoughtful storytelling with an engaging design—enables our client to confidently share their vision and connect with their audience in a truly meaningful way.
Result
The rebranded company experienced increased customer engagement, a boost in sales, and a stronger brand presence in the market.
The comprehensive initiative, led by Shubhada Potale, went beyond visual redesigns, resonating deeply with the audience. This resulted in increased engagement metrics and a noticeable rise in readership. Thanks to this effort, the publication now stands on a stronger foundation, embodying a more compelling presence in the industry, setting the stage for ongoing success in a highly competitive market.
Crafting cohesive editorial stories for lasting influence.
