Here’s to breaking boundaries, savoring bold flavors, and celebrating the craft of brewing. Raise your glass and elevate your taste!
Challenge
We collaborated on a private project to refresh the design of the iconic Red Bull can, aligning it with the brand’s evolving identity. Our goal was to create a design that reflects Red Bull’s energetic spirit while appealing to a younger, dynamic audience.
In response to shifts in the energy drink market and Red Bull’s desire to better connect with a younger audience, we undertook a design refresh. Focused on maintaining the brand’s dynamic identity, the project reimagined the can’s aesthetics to align with contemporary values and enhance its visual impact.
Goal
We conducted thorough research and crafted a refreshed visual identity for Red Bull. The moody, red-toned bathtub shot added a dynamic, edgy feel to the can, perfectly capturing the brand’s bold and energetic essence while appealing to a younger, contemporary audience.
Armed with insights, we meticulously refined the brand message of our conceptual Red Bull can redesign for authenticity and resonance. Beyond words, we embarked on a creative journey, crafting a fresh visual identity that truly showcases the brand’s unique essence. This integrated approach, blending refined messaging and a captivating visual aesthetic, empowers the brand to confidently communicate its values and engage their audience in a meaningful way.
Result
The refreshed Red Bull design sparked increased audience engagement, enhanced brand recognition, and revitalized its appeal in the market. The bold new visual identity helped strengthen its connection with a younger, dynamic demographic.
The comprehensive redesign, extending beyond visuals, authentically connected with the audience, leading to increased engagement and stronger market appeal. Red Bull now boasts a revitalized presence, establishing a solid foundation for continued success in a competitive landscape.
Crafting intricate brand narratives for lasting and meaningful impact.
Crafting intricate brand narratives for lasting and meaningful impact.
