Here's to pushing boundaries, embracing innovation, and riding towards the future of cycling. Elevate your experience!
Services
Client
Year
Project Lead : Marcin Maciolek
Challenge
We crafted a dynamic shoot featuring both indoor and outdoor cycling tracks, designed to resonate with a wide audience and showcase the versatility of Cannondale's bikes in all environments
As cycling trends evolved and a broader audience emerged, we recognized the need for a versatile shoot.
Combining indoor and outdoor settings, we showcased Cannondale’s adaptability across different terrains, focusing on a creative visual narrative that highlights both performance and style, ensuring it resonates with cycling enthusiasts everywhere.”
This version shifts to focus on the versatility and adaptability of the shoot, aligned with the broad audience and cycling environments you mentioned. Let me know if this works for you.
Goal
We did some intense market research, refined their brand message, and created a brand new look to truly showcase their identity.
Equipped with valuable insights, we carefully honed their brand narrative to ensure it resonates authentically. Moving beyond mere language, we ventured into a creative exploration, developing a vibrant visual identity that encapsulates their distinctive character. This cohesive strategy, merging enhanced messaging with an engaging visual style, enables our client to articulate their values clearly and connect with their audience on a deeper level.
Result
The rebranded company experienced increased customer engagement, a boost in sales, and a stronger brand presence in the market.
This extensive effort, which went beyond just aesthetic updates, deeply connected with the target audience, leading to improved engagement rates and a noticeable increase in sales. The company now enjoys a solid foundation, showcasing a more dynamic and persuasive brand identity, paving the way for ongoing success in a competitive landscape.
Bringing back visitors to the world of craft beer! Such an exciting journey!
Bringing back visitors to the world of craft beer! Such an exciting journey!
